The Media Specialist will work with ANSIRH’s Director of Strategic Communications to develop and implement a media strategy plan to effectively share ANSIRH’s research with a variety of audiences, and in alignment with UCSF media, digital and editorial policies and UCSF brand identity standards. The Specialist is a position for a talented, driven media professional who can collaborate with faculty and staff to write excellent pitch and editorial content, and is preferably experienced in the fields of Reproductive Health/Rights/Justice.
We are seeking someone who can add their media expertise to developing the overall communications strategy for ANSIRH and will manage the day-to-day media relations, including drafting pitches, releases and news stories, fielding pitches, updating media lists, cultivating and maintaining reporter relationships, and measuring media impact. The position will work closely with UCSF Public Affairs on media outreach and response, to ensure that sensitive situations are appropriately managed and brought to the awareness of the strategic communications specialists in the Office of Communications.
With a demonstrated understanding of best practices and analytics for media outreach, growth of media presence, and quality of media placements, the media specialist has excellent project and people management skills, someone who can keep up with the rapid changes in reporters, beats, and outlets, and foster relationships with existing and new media makers even as that landscape shifts. The Media Specialist will also liaise with UCSF Office of Communications, ZSFG division of the Ob/Gyn & RS Department, and the Bixby Center on media relations as appropriate.
Specific qualifications include:
- First-hand experience conducting media outreach for health, research, or advocacy organizations, ideally focused on reproductive health or reproductive justice
- Qualified applicants should have an excellent eye for detail and be able to juggle multiple job responsibilities
- Working knowledge of Twitter and other platforms commonly used by reporters, including how to leverage them for reporter outreach
- Experience developing and managing media strategies/campaigns
- Excellent persuasive and editorial writing skills
- Bachelor's degree in communications, journalism, or related area and / or equivalent experience / training.
- 3-5 years of experience in a communications, media, public relations, or related role.
- Experience conducting media outreach for health, research, or advocacy organizations.
- Thorough knowledge of the concepts and principles of news, media communications and media relations.
- Thorough skills in understanding and effectively utilizing all news / media mediums including broadcast news, the internet, social media and other emerging technologies.
- Thorough written, verbal and interpersonal communications skills, including a strong sense of a good story and understanding of the topics that may be of interest to various reporters.
- Good judgment, political acumen, and thorough organizational skills.
- Skill to maintain confidentiality.
- Good attention to detail and the ability to juggle multiple job responsibilities.
- Working knowledge of Twitter and other platforms commonly used by reporters, including how to leverage them for reporter outreach.
- Experience developing and managing media strategies/campaigns.
- Excellent persuasive and editorial writing skills.
- Experience conducting joint pitching with advocacy and community-based organizations.
- Understanding of how systemic racism and other systems of oppression intersect with reproductive health and how to communicate these intersectional impacts to media makers.
- Familiarity with ANSIRH, its mission, and current media footprint.
- Knowledge of specialty areas such as broadcast news including TV / radio, internet and other emerging technologies.
- Understanding of strategic institutional communications and best practices in managing sensitive media situations.
100% remote work will be considered.
The annual salary range for this position is $80,000-90,000, depending on experience.
Equal Employment Opportunity
The University of California San Francisco is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.
Advancing New Standards in Reproductive Health (ANSIRH) is a collaborative research group at the University of California, San Francisco (UCSF) and a program of the Bixby Center for Global Reproductive Health.
ANSIRH conducts innovative, rigorous, multidisciplinary research on complex issues related to people’s sexual and reproductive lives and envisions a world in which all people have the resources, support, and freedom to achieve reproductive well-being. That is why we strive to invest in the overall well-being of our employees. Visit www.ansirh.org for more about our vision and mission
ANSIRH is committed to building and supporting a diverse and inclusive workplace. We are an equal opportunity employer and we recruit and hire with understanding of the lived realities of people who have experienced systemic oppression.
The University of California, San Francisco (UCSF) is a leading university dedicated to promoting health worldwide through advanced biomedical research, graduate-level education in the life sciences and health professions, and excellence in patient care. It is the only campus in the 10-campus UC system dedicated exclusively to the health sciences.